Market Analysis for Juice in Singapore This is Market Analysis for a potential entry of an Australian juice company called "Nudie" into the Singaporean Market.

2.2 Market Analysis2.2.1 Definition of MarketThe market Nudie will be competing in can be examined on three levels; the first outermost level can be defined as the feed and consumer staples market, the second is the beverage market and finally, the third and most somewhat related market segment ? the fruit beverage market. at heart the fruit beverage market, Nudie is positi nonpareild as a niche proceeds whereby the target market are willing to pay a premium for a better quality and pure freshly squeezed juice without the appurtenance of water, preservatives, additives or sugar (Nudie 2008). International carriage Mathew Barlow is quoted in reference to expansion of operation to capital of capital of Singapore that, ?Singapore is a great export location for us at the moment because they have similar trading regulations, a advanced(a) English speaking market, a cafe and deli bright nourishment culture and theres no major trade restrictions or bring to flip-flop pac kaging?. (Austrade 2008). 2.2.2 Market Size and OutlookSingapore?s universe of discourse size latestly sits at an venture 4.5 million raft (CIA 2008). Despite having a smaller consumer introduction in simile to Australia, Singapore?s estimated Gross municipal Product per capita of 2007 was $48,900 where Australia has a low $37,500 (CIA 2008). Singapore also boasts a steady gross domestic product real outgrowth rate of 7.

5% proving Singapore to be a changeless economy with signs of continuous prosperity which will admit for consumers to get Nudie in the future (CIA 2008). Consumer trends in Singapore has see n an possible accomplishment for Nudie to ! enter the market by the growing health awareness plump for up by public health bodies, in addition to being one of the key trends influencing the soft drinks industry in Singapore (Euromonitor 2008). The current competitors run in Singapore have recognized the change in consumer taste by adapting their product lines. This has been most ostensible by fruit/vegetable... If you want to get a integral essay, exhibition it on our website: BestEssayCheap.com

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