How media affects our perception on gender

How media affects our perception on sexual activityMedia plays a great role on our day to day doings for our views on crabby fields of thoughts, our purchasing thought, and the way and of performance (how people things) and on various aspects on life. One of the ways that the media affects is on our perception on gender.This can be main seen thought various advertisements in that thought various media advertisement they tend to belittle the one gender .this is genuinely evident in many advertisements that manly advertises liquor cig bettes for example in the recent past an international dirt beer put out an advert that a gentleman drinking that brand he will have all ladies chasing after him this give a thought that a lady only looks at the drink on non on the mans personality.Moreover this is to a greater extent reflected when by the programs that are aired on the media some of the program give the feminine gender a low billet in the society .it give the lady a position as th e a beast of all burden . The look for revealed that television pictured much(prenominal) male figures than female, and furthermore depicted males in a more varied range of occupations and activities than their female counterparts, who typically were depicted as being content with municipal settings while working in traditional female occupational specialties. If this doesnt affect a childs perceptions of gender roles I dont know what does.Just as much research supports that positive depiction of both male and females on television can influence the same type of role model for children who in loose reboot this image later in life as an adult. Is it not a good thing, when a young girl wants to be like the female sawbones on ER, and dreams of becoming a doctor? Or the young boy or girl who is impressed with the team of forensic scientists on CSI and is inspired to result suite?In as much as children spend a lot of their time watching television and tend to imitate what they see , it seems logical to fag that the perceptions of gender roles can be at least influenced in part by the type of programming that is beamed into our living rooms. Further more, it is entirely plausible that gender role development is impacted by the imitated behavior of children of what they see on television.Lets use the media to inspire our youth to do great things. Lets take the old perceptions of males and females and turn them in place out in a positive way. Our children should be reaching for the stars, and we as adults should be pointing these kids in the right direction. Though not as strongly as in earlier years, the portrayal of both men and women on TV is largely traditional and stereotypical. This serves to promote a polarization of gender roles. With femininity are associated traits such as emotionality, prudence, co-operation, a communal sense, and compliance. Masculinity tends to be associated with such traits as rationality, efficiency, competition, individualism and ruth slight(prenominal)ness.Meehan has shown how on TV, good women are presented as submissive, tenuous and domesticated bad women are rebellious, independent and selfish. The dream-girl stereotype is gentle, demure, sensitive, submissive, non-competitive, sweet- natured and dependent. The male hero tends to be physically strong, aggressive, assertive, takes the initiative, is independent, competitive and ambitious. TV and film heroes represent goodness, power, control, confidence, competence and success. They are geared, in other words, to succeed in a competitive economic system. There is no shortage of aggressive male role-models in Westerns, war films and so on. Many boys try to emulate such characteristics through action and aggression.There are few women in the heroic role played by Sigourney weaverbird in Aliens. Men tend to be shown as more dominant, more violent and more powerful than women. Men on TV are more likely to disparage women than vice versa. They drive, drin k and smoke more, do athletic things, and make more plans. They are found more in the world of things than in relationships. Women on TV tend to be younger than the men, typically under 30.So TV images largely reflect traditional patriarchal notions of gender. Stereotypical masculinity, for instance, is portrayed as natural, normal and universal, but it is fact a particular construction. It is largely a white, middle-class heterosexual masculinity. This is a masculinity within which any wind of feminine qualities or homosexuality is denied, and outside which women are subordinated. The notion of natural sex differences help to preserve the inequalities on which our economic system continues to be based. to the highest degree modern TV ads feature both girls and boys, but boys tend to be the dominant ones. Ads aimed at boys portray far more activity and aggressive doings than those for girls, and tend to be far louder. Boys are typically shown as active, aggressive, rational and di scontented. Boys ads contain active toys, varied scenes, rapid camera cuts and loud, dramatic music and sounds. Girls ads tend to have frequent fades, dissolves, and gentle background music (Welch et al.)Morley reports that many men prefer to watch TV with full concentration, without interruption, and in silence, and that many women watch with less attention. Some women prefer to watch and chat at the same time, seeing television viewing as a social activity. Women also refer more often than men to chatting about TV programmes with friends and workmates. One women (cited by Hobson, in Seiter et al.) declared I only watch Coronation Street so I can talk about it.Fathers who become engrossed in TV programmes (most clearly in news programmes, apparently) are of course at the time less responsive to other members of the family. Some commentators have argued that watching in this way is a deliberate way for men to shut out the rest of the family. It is very uncommon for mothers to neglec t the family in this way they tend to maintain a monitoring role. Some may on occasion even watch principally in order to make social contact with another viewer. This is a clear reflection of prevailing social roles in the home. Most mothers would feel withal guilty to watch television as wholeheartedly as many men like to do, and the prevailing pattern of responsibilities in the home does not sanction women to watch in the way that men prefer. As Ang puts it (in Seiter et al.) Men can watch television in a concentrated manner because they control the conditions to do so.Fathers are the ones referred to most often as controlling the selection of TV programmes on the main family TV set, though fathers often didnt see it this way (Lull). In Morleys sample, men were far more likely to plan a evenings viewing in advance than women were. For many men the remote control device is in effect symbolic of their power of choice over programmes. Some women complain that their husbands often switch programmes without regard for whether their wives had been watching. Mothers only rarely take such unilateral action. This is a reflection of male power in the home. As one girl put it, Dad keeps both of the automatic controls one on each side of his chair.