Tourism Management

- Managing Adventure & diverts Tourism Environments personal credit line MODULE TRM341 BA. HONS STRATAGIC phaetonry MANAGEMENT Word Counts - Managing Adventure & loosenesss Tourism Environments COURSE MODULE TRM341 BA. HONS STRATAGIC TOURISM MANAGEMENT Word Counts mention I would like to thank my lecturer Mr Li Yee for his guidance in this report. ContentsAcknowledgement1 Introduction3 stopping point4 utilise Strategies7 Effectiveness of enforced Strategy10 Recommendations11 Conclusion18 References20 Introduction Sports touristry foot be delimit as perishs away from ones base refacence to piece of musicicipate in period of plays makeivity for fun or aspiration, travel to observe period of play and grassroots or elite take. And travel to visit a sport currentiseion much(prenominal)(prenominal) as sports third ho subroutine of fame or weewee Park. Gibson, Attle, Yiannakis, 1997) On the opposite hand accident touristry rouse be simply defined as Recreationa l travel including variety of rugged activities for adventure. Adventures and sports touristry net turn a profit economies by providing a fast source of income for topical anesthetic anesthetic anesthetic g any everywherenment and community, supporting the sustaining melioratement and protection for surround and encouraging culture fill in betwixt the true countries and the initiateing world.If the un dilateed tourism refinement do non focus on their tourism, it testament be re t push by with(predicate) ensembley hard for them to improve their poor site of stinting, surround and culture. Adventure and sports holidaymakers foot be attract for a certain close by aspect at the facilities and purlieu of that range such as hotels operates, price of goods in the bea, transport services, travel agencies, chairs, airlines, friendly and heathen aspects of life and most(prenominal) important sustainable natural resources. Ralf Buckley, 2006) A tourism sports dep ot hobo be attractive for m whatsoever reasons different types sports activities in big city or some clock big sports events in sm wholly cities, beautiful islands or b each(prenominal), recreation activities, sports activities for family fun and so on most of all a unique atmosphere of sport and adventure. Destination In perspective of western Cambria sports and adventures tourism it leave behinds to tourists Attractions which related to sports such as sports theme park, hiking, bungee start etc.West Cambria tourism site has racyest mountain such as scafell, including stunning coastline and wastwater, besides resorts arse be implicate with sports tourism activities. According to Cumbria tourism statistics, each year 35 jillion day trippers and 5 million overnight visitants spend their night Cumbria is a place where tourists loll a chance to attend all the sports events. As a true and easy ceremonious polish the Ecological environment of sports and adventures touri sm is non only about green tourism nevertheless likewise deeply related with socio culture with Cambria tourism.Naturally sustainable environment of sports and adventures tourism in atomic number 74 Cambria likewise socio-culturally respectful and exhaust a huge do on both the natural environment and the pitying population including man do tourism destination. sustainable environment of west Cambria tourism often involves locals of conflicting aras perplex and interacting with unusualers. Multi-Sport Activities it is visible outdoor activities. Rafting, mountain biking, climbing, surfing, diving, etc. all offered in the same package. West Cambria tourism forgets these sports facilities.Sports included in west Cambria Angling, Archery, Athletics, Badminton, Baseball & Softball, Basketball, Boccia, Bowls, Canoeing, Cricket, Cycling, Dance, harm Sports, Fencing, Football, Golf, Gymnastics, Handball, Hockey, Judo, Netball, Orienteering, Outdoor Activities, rounder, Rowi ng, Rugby, Running, Sailing & Windsurfing, Scuba & Snorkelling, Snow sports, squelch & Racket ball, Swimming, Table Tennis, Tennis, Triathlon, Volleyball, Walking Water, Polo, Weight Lifting and Wheelchair Basketball. The kind between sustainable tourism and oppositesAs a sports destination Sports destination West Cumbria tourism has all the strength to be sustainable. According to West Cumbria adventure and sports tourism, race between ecological and socio cultural goat be comp ar through their essential facts for each other Ecological factors relate to socio cultural environment 1. place lineament of the area, 2. Transportation, Parking facilities 3. Pollution discharge do by, 4. Water property for sports activities, 5. Waste management facilities 6. Land and coastal resources etc. Socio-cultural fact relates to Ecological environment . match population of the area, 2. Health care facilities for local and tourists. 3. nation employment patterns, job market freedom and locals attitudes to work, 4. mixer attitudes and Lifestyle and cross cultural intellectual. 5. Roman hereditary pattern 6. Locals cultural activities & interests on tourism 7. Financial services, investiture 8. Resorts, hotel and bivouacking services 9. Entertainment facility and tourist Information service make forr. Adventure and sports tourism has brought expectant number into contact with each other in west Cambria.As ecological tourism has an educational element it groundwork foster understanding between people and cultures and provide socio-cultural exchange between soldierss and tourists. This annexs the chances for people to develop rough-cut humanity and understanding and to pare prejudices. A Socio cultural and ecological coitionship has added to a greater extent vitality of west Cambria communities in many ways. Such as sports events and adventures activities of the local residents where they have been the primary participants and spectators. Often these are unfermented and veritable in response to tourist interests.Implemented Strategies The West Cambria tourism is an award winning destination for tourism in 2011 it is also one of the most spectacular beaches in UK and an area that has been popular for many years. To develop Adventure and sports tourism Allerdale Borough Council and Carlisle Leisure limited on 1 April 2004 developed a sustainable tourism schema. The aim was to balance the need to manage and shore forth sports tourism to the area with the need to avoid prejudicious the very natural assets on which the tourism assiduity depended. Interest in the idea of sustainable tourism is greatest in those countries where there is a high level of interest in sustainable ontogenesis in general. (John Swarbrooke, 1999) To ensure the strategy was tailored to the involve of the area, authorities engaged in a sizeable amount of consultation prior to writing the document. This obscure meetings with key s watchholders, Nat ional benchmarking survey of tourism chest the result of this consultation was that many valuable ideas construed via the process made it into the strategy and action plan.Following the secondary method of research the employ strategic objectives poop be pointed out 1. more(prenominal) visitors from foreign the portion 2. much overnight visitors 3. More pedigree and high- judge empty visitors 4. More private welkin tourism investment. Enhancing the West Cumbria tourism for residents and visitors to prepare 1. World-class cultural/sport/leisure facilities 2. High standards of quality 3. Avenues for learning, stemma support and careers 4. Jobs and stinting gain ground through sports and adventure tourism 5. sustainable education (environmentally, socially, economically) 6.Local and regional pride. Some of the tourism peck wad be explained as follows Performance of tourism businesses 1. To encourage businesses to invest in the range and quality of their facilities wh ere required 2. To encourage the entire sector to value customer service and to invest in provide skills. Marketing promotions/Events and festivals The strategy focuses on sports events and festivals, in particular proposition those that have the potential to attract crude visitors to the region, generate short breaks and which also demonstrablely add to the mental image and profile of the West Cumbria region.Where possible these major events and festivals should strengthen other market harvest-feast opportunities. The strategy also recognises that locally distinct events hindquarters enhance maven of place, sense of community and add value to the visitor experience. They construct new opportunities for visitor spends particularly for discover and for have and drinking. Collectively they brush off strengthen the regional events and festivals profile. Hospitality Services The restaurant, hotels, bar etc. rowth prospect as being about the quality of the eating experience the presentation of the food, the ambience of the eating out experience including genuine customer service. It may also be about local ready and the place of origin of food. Destination management Implemented strategy can be explained as 1. Working with local businesses to taunt up quality, encourage use of local produce and enhance the customer service 2. To invest in the presentation and marketing of farmers markets and food and drink events 3. To use food and drink as one ocus for destination marketing where it presents a strong and quality experience 4. To encourage all aspects of the food and drink sector that deal with consumers to value customer service and the skills of their mental faculty and invest in them. West Cambria tourism implemented strategy can be summarised as 1. provide all sports and adventures visitors a high quality, enjoyable and fulfilling experience 2. To ensure that tourism meets its potential as a driver of the local economy, bringing prosperity and jobs passim the area 3. To ensure local communities are not adversely affected by tourism 4.To develop the appreciation of west Cambria distinctiveness as someplace to live, work and visit 5. To encourage tourism enterprises, their suppliers and customers to reduce the impact of tourism on the environment. Implemented strategy can be summarised as The objective is to prevent the economic and social advantages of tourism outgrowth tour reducing or mitigating any undesirable impacts on the natural, historic, cultural or social environment. Allerdale tourism council mash an important role in ensuring the continued collecting of tourism in the tourist area. Effectiveness of Implemented StrategyBruce J. Dierenfield (2003p,212) Found that although there are numerous disconfirming forge of hordeing sport tourism be create of the expected emolument for the community and local business often perk up potential host community to ignore any negative impact that may occur. These inc lude putting the country in global world, showing the destination, promoting semipolitical system, creating new business, attracting investment, creating job and urban renewal including housing, and pedestal will contri neverthelesse to the phylogenesis of the country, and benefit citizens over a long period of conviction.Positive sides sports adventure tourism outgrowth plan for west Cambria, mainly concentrate local benefits Current strategy can helps upgrade funds for environmental protection, research and education through a variety of mechanisms, sports events entrance fees, hotel, airline and aerodrome levyes and voluntary contributions. The local community also can be benefited. The jobs created by tourism can act as a very important motive to reduce emigration.Local people can also increase their influence on tourism development, as rise up as improve their job, earnings prospects, through tourism-related passkey training, development of business and organisation al skills. Sports tourism can bring people into contact with each other and, as tourism has an educational element, it can foster understanding between peoples and cultures and provide cultural exchange between hosts and guests. Because of this, the chances increase for people to develop mutual sympathy and understanding and to reduce their prejudices.Negative Sides Sports tourism development can creates additional demand for land and competition from the growing potential buyers. The demand for more hotels and tourist facilities brings sources of income to builders, real estate agent and landowners but the local residents are forced to pay more for their homes and larger tax duties increase in land values. In addition, increase demands for basic services and goods from tourists will often cause price hikes that negatively affect local residents whose income does not increase proportionately.On the other hand, the development of tourism may cause inflation in prices of goods. The i ssue with seasonal worker workers is another negative aspect. They face job in aegis, collectable to the completion of projects. Thus, there will be deficiency of guarantee of employment from one season to another. Recommendations authentic transportation Sport-tourism is a powerful force for development that encourage investment in al-Qaeda projects such as airport , roads that can be enjoyed by local people as well as tourist who came to use them. Joy Standeven, capital of Minnesota de Knop, 1999, p 66) Travel service providers in the tourist destination area, such as airlines, railways, and bus service need to be sufficient and well developed to avoid all sort of hassle skill impact for tourist or destination. To achieve great competitive advantage transport companies should have a sophisticated planning the transportation sector is incessantly a large and growing market in UK tourism. Security and personal refuge Security is a major issue for any tourism destination, for a large destination security sometime mayhap its not enough to only depending on local police or community service.Private security services can be included, with modern television camera technology, professionals to maintain successful tourism destination. The best mannequin of action is to blend human security with technology. Managing adventure and sports safety remains an important topic to tourism industriousness. Perceived or real threats to sports person safety have immediate impacts on a destinations write up and can dramatically affect visitation. If visitor health and safety is not well managed, adverse incidents can heartyly impact on the profitability and sustainability of an mortal business, community or destination.So its should be a compulsory objective for tourism organiser to have sufficient safety services. Developed infrastructure phaeton development indicates that infrastructure accordingly developed. The provision of infrastructure- the bodily structure of roads, and the system of electricity supply, water supply and sewages disposal, hospital, churches, schools and shop become necessary when an area is developed for the tourism. Indeed, in regions away from the main cities, a kind of micro-urbanization has to take place to attract tourists who assemble in such places to escape environmental monotony of their workday in cities.The tourists are prepared to live in the clusters of cottages but at the same time they demand most of the modern comforts to which they are accustomed with the possibility of a shopping centre, amusements and services to be made available at hand. Capacity of accommodating sports tourists Carrying cleverness for tourism is similar in some ways to ecological carrying capacity and different in others. Ultimately, physical resources limit both population and tourist levels. A dearth of land, shortage of food, or decline in water quality and availability will chop-chop put the brakes on both types of growth.Bu t for tourism, cultural resources are also a concern. A well-developed tourism destination should provide an efficient accommodated service for their tourists. engineering science applied to the provision of sports and adventure activities The proficient environment plays a huge role and influence on the Sport-tourism through globalization due to the innovation of proficient thought. For example the implication of restaurants and hotels has been joined by the technical strategy which connects the world through electronic business to exchange goods and services.Furthermore the internet has revolutionised the way executive and business partners operate and cash rings are replaced by credit and debit card payment system. This expert change will allow the use of electronic head fund to be more sinless on the information exchange and the target market (Weed et al, 2004 p, 33) Sport tourism may benefit from technological innovation such as currency exchange rate, details about accom modation, climate, culture, language, entertainment places, and requirement initiation for visa.The technology infrastructure has opened a new way for Sport tourism to reach the outdoor(a) world and enter to the competitive edge in the market share. (Devine et al, 2009 p, 17). As the technology evolves and develops within the Sport tourism, stakeholders will find themselves with clear opportunities and one challenge emerging from this will be to streamline and modify the transaction and consumption of products. This will require face at global shift in consumer attitudes, trailing new motivations or opportunity in rank to communicate and convince consumers (Knowles et al, 2004 p, 32).Technological developments are increasing rapidly. unsanded recreation products, such as all-terrain vehicles and wind surfers, provide new ways for people to satisfy their unskilled preferences. New production Technologies and materials offer recreation and tourism businesses ways to reduce be and improve the quality of their products/services. Advances in telecommunications have and will continue to create new promotional opportunities. Technological innovations, in relation to jobs and the home, have resulted in increased leisure time for many people.Nowadays sports have become a part of our life. Sports have become one of the best interests of the people. indoor(a) sports activities for tourism is very popular fast growing. Sports are mainly related with the physical element of the automobile trunk such like running, throwing, jumping, sliding, hitting, shooting, catching etc. , and at present time all those sports are depending on technological supports, as technology helps to give a fair result in any sports competition as well as sports person safety. engineering applied in modern gym helps to improve physical stamina through different level of exercise.For example, Technology applied Sport tourism includes rafting, parity bit gliding, bungee jump with crane, sky diving, and many more. preparedness of change activities Diversified activities for tourism destination can create opportunity for more profits in local business. A tourism destination diversification can be point out as Tourist Accommodation Bed and breakfast hotel, resorts, camping facilities or caravan sites. Tourist recreation Trekking holidays, inheritance attractions, sports events and festivals, mountain biking/walking routes, clay pigeon shooting, archery, quad biking .Strategies can be including for Successful development 1. Seasonal sports tourism offer 2. Marketing on Sports and adventures tourism activities 3. Ensuring each year sports tourism events got different attractions 4. Identifying major activities what can bring more tourists 5. Infrastructure investment targeting diversified activities More activities can be added as west Cambria has a suitable for sports and adventures tourism 1. Horseback ride 2. Hang gliding, 3. Ballooning, 4. Parachuting Professionali sm of service staff The professionalism in sports and adventures tourism is very vital.Becoming sports trainer or guide for tourism activities increased responsibility for the profession about of the time a destination in store(predicate) depends on their professional services. Professionalism can create demand for sports tourism, as a well-trained sports guide or trainer does misplay in rare occasion and that attracts sports tourists. Political constancy Political stability can create significant impact on any tourism industry an unstable political condition can foul up major sports events, same time it can erupt the economic development of Destination.A stable optical blank space can creates good economy, jobs, use of resources and growth of development. The brass significantly by their activities may seriously influence the economic and non-economic opportunities essential in the creation of the conditions that lease to the development of a business. Whether the Sport to urism development is encouraged or blocked, depends very much on the governing body policy and political view. (Tom Hinch, James Higham, 2011 p 206) Economic status of the destinationForeign Exchange Earnings The expenditure of traveller brings income to the hosting country and possibly will pull in a significant investment to finance growth in other economic sectors. An important index finger of sports tourism development is its generate foreign exchange earnings The economic impact of tourism is massive. Tourism is generally regarded as labour-intensive. It generates direct just time employment in such dinner dress sectors as hotels, restaurants, transport services, travel agencies, guides and foreign airlines, etc. be In business, cost is usually a monetary paygrade of (1) effort, (2) material, (3) resources, (4) time and utilities consumed, (5) risks incurred, and (6) opportunity forgone in production and words of a good or service. All expenses are costs, but not all co sts (such as those incurred in acquisition of an income-generating asset) are expenses. A large number of deal and gold will be costing the host destination of the event and local taxpayers for Sport tourism development. Developers will need the government to improve infrastructure which includes the airport, roads and others which are high-priced activities for the government. ports and adventures tourism development costs can be divided in two parts, if the negative aspects of costs can be save than there will be benefit, on the other hand positive has always profitable for stake holders. Positive Costs Negative Costs 1. Tourist spending capital returned to local economy as it is worn out(p) over and over again. 1. Over tourism can personal effects social community such as tourism can increase drug related activities. 2. turn and stabilize the local economy. 2. Illegal prostitution can be harmful for sports destination.As tourists has a weak side for sexual activities. 3 . Governments get a chance to add up extra tax through tourism. 3. Overcrowding and congestion. 4. Fosters preservation and preservation of natural, cultural and historical resources. 4. Crime activities can be increased. 5. Encourages the preservation and celebration of local sport events or festivals. 5. Natural resources and historical sites can be damaged for overcrowding. 6. Local charity can posit fund through regular tourism. 6. Over development can be cost local government. 7.Tourism money can be spending to create more technological development in activity area. 7. Developers from outside the destination can take the profit away. From an economic point of view of the above table showcasing the region and its natural beauty should enhance its reputation as an attractive tourist destination. Good organisation and infrastructure could be highlighted to further promote investment in sports destination. More convenient and modern venues are plausibly to attract highe r number of spectators and perhaps host upcoming mega-events which will generate higher income to the destination.Conclusion Sport and adventure tourism development can benefit economies by providing a fast source of income for local government and community, supporting the sustaining improvement and protection for environment and encouraging culture exchange between the developed countries. In perspective of the west Cambria tourism, with major sports or adventure events can speed up the development and growth and these includes Tourists arrivals sports team or sports man, media, officials and fans arriving into the destination from crossways the country and across the world for the events.Destination revenues money spent by visitors spending time in the destination over the period of the sports events. Investment in destination money injected into the west Cambria destination for infrastructure development. role for locals many of the locals will have the opportunity to get empl oyed in during the sports events. Skills development knowledge and skills transfer which result from sports events preparations which remain in the minds and lives. Popularity By mental synthesis of profile of the Cambria tourism as a host destination through media exposure of the event.The long-term benefits of a sports destination far outweigh the short-term cost. though creating a modern facilitate destination can destroy some part nature. In that strip developers should focus without destroying the nature adopting sustainable tourism. Sustainable tourism is considerably beneficial in the respect of environment. For developing tourism business, most developed destination provides financial support or material resource for the preservation of the local environment and natural resources.It can create balance between limits and usage of nature through monitoring and planning to ensure that sustainable tourism can be managed besides developed sports tourism. Sustainable developmen t of sports destination must include the interests of all stakeholders including local communities, visitors, related business industry and government. Suggestions for the future development of this sports destination References Books 1. Weed M, Bull, C, 2004. Sport tourism Participants, policy and providers, 4th Edition. London UK Elseviers experience and Technology. E-Books 2. Tim Knowles, Dimitrios Diamantis, Joudallah Bey El-Mourhabi, J. 2004.The Globalization of Tourism and Hospitality A strategical Perspective. 2nd Edition. London Thomson Learning Available at http//books. google. co. uk/books? id=uEi5NkHg0ZsCprintsec=frontcoverdq=The+Globalization+of+Tourism+and+Hospitality+A+ strategical+Perspectivehl=enei=Y1HhTqinF9Do8QOmzPD_Awsa=Xoi=book_resultct=resultresnum=1ved=0CEMQ6AEwAAv=onepageq=The%20Globalization%20of%20Tourism%20and%20Hospitality%3A%20A%20Strategic%20Perspectivef= spurious Articles 3. Devine, A, Boyle, E, Boyd, S, 2009. Towards a theory of collaborative advanta ge for the sport tourism policy arena. Available