Marketing strategy of Samsung mobile phone.

The spherical communications industry has been changing during the past hardly a(prenominal) years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The trial run is how handset manufacturers have fit their globular marketing strategies to enter upon widespread acceptance as competition intensifies. Thus, this psychoanalysis highlights Samsungs late(a) mastery as a very typical end in point to the above question. In more focus, the usance of this analysis is to examine: - Samsung handsets approach to product, pricing, distribution and promotion. - Samsung handsets future prospects in the mise en scene of the increasing competition. - Samsung handsets practices in Vietnam. TABLE OF CONTENTS CHAPTER 1 - hypothesis OF GLOBAL merchandise ruffle 1.1. Product decisions--------------------------------------------------5 1.2 . Pricing decisions---------------------------------------------------8 1.3. statistical distribution channels---------------------------------------------10 1.4. Promotion tools---------------------------------------------------14 CHAPTER 2 - outline OF SAMSUNG HANDSETS GLOBAL MARKETING strategy 2.1. Introduction to the company and its handset products--------17 2.1.1. Corporate overview------------------------------------------------17 2.1.2. wherefore show Samsung handsets?-----------------------------------20 2.1.2.1. Global handset markets situation----------------------------20 2.1.2.2. Samsungs changing position in the global marketplace---------------------------------------------------21 2.2. Samsungs major competitors-----------------------------------25 2.2.1. Nokia - Best of the rest------------------------------------25 2.2.2. Motorola - Recent decline-------------------------------------27 2.2.3. Ericsson - Another year loser---------------- ----------------29 2.2.4. southward ! - Popularity in Europe------------------------------30 2.3. Samsung handsets global marketing strategy-----------------31 2.3.1.

The effect of new categories of functionality and style----------31 2.3.2. fix its handsets as expensive phones with high quality---------------------------------------------------35 2.3.3. Availability of Samsung in the global markets-------------------38 2.3.4. Agrressive advertising strategy Holistic Brand Campaign----------------------------------------41 CHAPTER 3 - military rating AND RECOMMENDATION 3.1. Samsung practices in Vietnam--------------------------------------43 3.2. Will Samsung take and increase the success in its bid to tighten the fault with Nokia and Motorola?--------------------------44 CONCLUSION-------------------------------------------------------------49 REFERENCE --------------------------------------------------------------50 CHAPTER 1 THEORY OF GLOBAL MARKETING MIX Global marketing is become an important key terminus for the... If you want to get a full essay, order it on our website: BestEssayCheap.com

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