Assessing and developing marketing skills of marketing personnel of an organization.

1. Executive Summary We have carried out a inquiry to assessing and ontogenesis merchandise skills of marketing personnel of an organization. Five companies were selected by us for these purposes which ar facing heavy competition in the market. Those companies are, Sri Lanka telecommunicationmunication Ltd., Hemsons International (Pvt) Ltd, Uniwalkers Ltd, Reprographics (Pvt) Ltd. & angstrom unit; Sala Entreprises. As a first activity lively questionnaires which include almost all essential skills expected from marketing personnel and then met the managing director, aim of marketing or general manager depend on the hierarchy of the companies which were selected by us, who are in charge for the correspond marketing group of these organizations and request them to rank the questionnaires depend on the important of the skills for the performances of their marketing executives. We question the 40% of the marketing heads by dint of face to face hearing & group A; for the re impo rtanting percentage use the telephone, fax & international angstromere; telecommunicate as a medium of contacts because of their requested overdue their acidulate load & angstrom unit; time constrains. After having obtained the expected skills take aim from marketing heads, prepared questionnaires to audit the skills level of the marketing executives of the kindred above mentioned companies to find any gaps between expected levels of skills & experienced by the executives. For this purpose we included 20 travail & tested questions which were taken from web sites. Here our principal(prenominal) target is to audit the leadership skills & emotional discourse skills experiences. Out of 20 questions 11 questions testing the leadership skills alleviation to check the emotional intelligence skills experiences. We have selected three executives from Sri Lanka telecom Ltd. & two each from other companies other than Sala Entreprises where we selected scarcely one executive. We have used the score method! & graphical method to find the gaps. Gaps... If you want to get a full essay, order it on our website: BestEssayCheap.com

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