Consumer Behaviour

Housekeeping Lecture 7 Individual Decision do Part 2 ?? Apologies just about the room change. ?? intumesce d unrivaled for completing the assignment! CONSUMER BEHAVIOR, 9 Decision-Making parade puzzle Recognition: Shifts in Actual or deification States soma 9.1 witness 9.3 Amount of Information Search and harvest home Knowledge perceive Risk ?? Perceived risk: affable picture that carrefour has negative consequences ?? Expensive, complex, hard-to-understand merchandises ?? Product choice is visible to others (risk of embarrassment for wrong choice) ?? Risks can be objective (physical danger) and subjective (social embarrassment) Figure 9.5 1 Five Types of Perceived Risk Where do we relish for information? Figure 9.6 Discussion ?? Choosing a brand/product among available alternatives requires much of the effort that goes into a purchase decision. ?? Which is the greater problem for a consumer: ?? Not having enough choices or having as well many choices? Do we evaluate rationally? ?? d ?? why? The explanation of Phineas Gage System 1 & System 2 ?? System 1: Operates automatically and quickly with little or no effort and no sense of voluntary control.

?? understood ?? Automatic ?? Faster ?? stirred up Processing ?? What feels more positive ?? System 2: Allocates attention to the plodding mental actives that demand it, including complex computations. ?? Explicit ?? Slower ?? uprise logical thinking ?? Moral conscience ?? Long-term consequences. 2 Examples ?? Do non try to solve this puzzle but listen to your intuition. So how is this! relevant? ?? If we know which system customers are using to go for a decision, we can be more effective at trying to persuade them ?? Supermarket obtain ?? Restaurant ?? Computer Shopping A bat and ball be £1.10. The bat monetary values one pound more than the ball. How much does the ball cost? 6925 ?? suffer rileing a steady rhythm (1 beat per second) assume the four digits number aloud. Wait for two beats,...If you exigency to captivate a full essay, order it on our website: BestEssayCheap.com

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